Brad Pitt’s first and latest skincare line, The Domain, became the cause of public frustration after celebrities increasingly jumped on the trend of launching personalized brands into the beauty market. . Le Domaine is cited as a genderless skincare line resulting from the collaboration between the Perrin family and Brad Pitt. But nobody cares because the company is clearly not a consumer-friendly line, but rather builds its reputation on exclusivity with its ridiculously exorbitant prices.
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Brad Pitt’s new skincare line is seriously concerning
For a world-renowned celebrity, taking a step towards acknowledging and reinforcing the need to manufacture and deliver gender-neutral essentials is worth celebrating. Why then has Le Domaine become the object of ridicule? Well, the Brad Pitt skincare line commands such a high price tag that it only becomes an investment for those who want to move up their social status hierarchy. In this sense, the skincare company is not at all an acknowledgment and reinforcement of a genderless beauty line, but rather takes advantage of their “cutting edge” and progressive vision in an already oversaturated market. .
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It’s also an affront to companies that are building from the ground up and are actually dedicated to making skincare accessible at all levels. Most companies wouldn’t shy away from promoting a profit agenda, but when you add unnecessary competition into an already cutthroat market space, it attracts more negativity than respect for the person responsible. Pitt’s move comes at a time populated by a barrage of Kardashian skincare lines like SKKN and Kylie Cosmetics.
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Brad Pitt faces public anger after launching The Estate
The relevance of Brad Pitt’s skincare line launch is baffling. By comparison, it’s understandable that a spiritually elevated Gwyneth Paltrow would launch Goop, or the Kardashians with their unrealistic beauty standards would launch SKKN (etcetera), or Harry Styles with his obsession with painted nails would launch Pleasing. How, then, is The Estate a personalized statement from Brad Pitt and why would people dump their savings to buy it?
do people seriously think there is no difference between buying skincare from CeraVe, Paula’s Choice, Sunday Riley, etc.
vs buy brad pitt and travis barker skincare
—Tiara Willis (@MakeupForWOC) September 21, 2022
even if BP and TB’s skincare is good, it probably wouldn’t be good to invest in them, because how long will these celebrity skincare lines last? can you really make these products a long-term staple without fear of them being discontinued?
– jes (@almostjes) September 21, 2022
The difference between Brad Pitt and Francoise Bettencourt Meyers (Owner of CeraVe & L’Oréal, etc.) is fame. Françoise is a dropout, she left college after 1 year. She’s basically an heiress, she inherited her father’s wealth. You are probably more qualified than her.
— Kellz (@KellyCybele) September 22, 2022
all they do is put their name on stuff like
— chanyce ⁷ • month of birth! (@SuperCupcakez) September 21, 2022
Does anyone else care about the price??? Anyone who can afford it is already going to the fanciest spa on the market.
— Mary Korn Erickson (@sixtiesfan) September 25, 2022
It was only pushed to him by the Kardashians, they have to sit down and let someone flourish!
— Tasha (@tired_ole_wench) September 22, 2022
The online claim that The Estate is being pushed on Pitt by the Kardashians makes sense because it is both unnecessary and seeks to cash in on a socio-political agenda. Over the years, the Kardashians have been accused of blackfishing and appropriation due to the spread of an idealized body image that has cultural significance for black women, despite being white. Their exploitation of a specific culture now carries the same tone as what Brad Pitt tries to pledge by launching Le Domaine.
Source: Twitter
