When you own an eCommerce website, creating engaging content is always on your mind. The trends in the content are constantly changing, and keeping up with them can often be an arduous affair. As a result, you can shed all your woes and simply make use of evergreen content.
5 Best Evergreen Content Ideas For Ecommerce Websites
Evergreen content refers to the type of content that does not revolve around any current content trends, but rather stands the test of time long after all other types of content have failed. This type of content is generally informational in nature since such type of content is always going to be useful for consumers.
So, here are some really awesome evergreen content ideas that you too can incorporate into your eCommerce website.
Product Videos
Video content is all the rage now, which means that you should definitely get in on it if you wish to make a mark on your audience. Consumers these days do not wish to read long descriptions about products, especially since most of them have busy schedules. As a result, a short video on the product that consists of a description as well as its uses and a guide on how to use it, can significantly boost the engaging value of your content and keep your buyers happy. All you have to do is ensure you create high-quality videos, which have a high informational value.
Testimonials
Client testimonials are a great way to show to your buyers and potential buyers of your trustworthiness. This type of content is never going to go out of trend since consumers are constantly on the lookout for reasons why they should or should not buy from a business, especially since the digital world can be quite misleading. Simple ask your existing clients if they are interested in penning down a testimonial for you, and showcase them on your website for future buyers to see.
Fun Hacks And DIY Tutorials
Everybody loves a fun tip that could come in handy while making use of a product. As a business owner, you can provide your customers with such information on your website, so that they do not have to dig around through other stores for them. Moreover, fun hacks for your product, when accompanied by DIY tutorials can also be extremely engaging and can prove to your customers that your business has a fun side as well!
Myths And Facts
If you are in any type of business, you will know that there are quite a few myths surrounding various products and services. The best way to tackle this and ensure that your content stays evergreen is to bust out such myths, and instead provide your customers with valid facts about your products, so that they may be more inclined to make a purchase. Support your facts with actual statistical and scientific data, and you may even do so by the usage of infographics, to keep things more interesting.
FAQs
If you have been in the eCommerce business for a while, then you are probably aware of the fact that there is never an end to the questions that can pop up about your business, products, and services. A good way to address them, and show your customers that you can about their concerns, is by adding an FAQs section on your website, where buyers pose questions to you and you answer them as diligently as possible.
Evergreen content is something you definitely need for your website, especially since we live in an increasingly digitizing age, where trends come and go. Ensure to make use of graphics and videos as much as possible, while creating your evergreen content, so that it keeps your users engaged, and boosts the image of your eCommerce website!
