As the world is turning into a global village, technology being the driving factor to bring remotest corners of the globe under the one large umbrella of the internet, it has been easier for everyone to make things happen with just one swipe. The pandemic turned out to be an opportunity to bring humanity closer than ever before under the same roof of the World Wide Web.
E-Commerce Guide
Here is where the brick-and-mortar business models took a down route and the E-Commerce retailers are catching momentum. The year 2021 has witnessed the greatest traffic in digital shops than ever before.
Amidst the restrictions on physical travels and visits. People did not restrict their desire to explore and shop, so they all ventured over the internet to purchase varieties of things. And once the new normal took hold, there was no going back. E-Commerce growth shows no sign of slowing since then. We have already reached the future where we had imagined everything to reach our door with just one click.
Why E-Commerce Marketing?
Analyzing the trends of the mindsets of people, especially more during the pandemic, the E-Commerce sites have been designing tactics to allure the crowd. Unfortunately, the adage, ‘If you build it, they will come’ seems to fade away with the contemporary trend in E-Commerce. In order to reach the peak in the race, online merchants need to maximize the viability of the digital storefront. Turning the traffic into sales and thriving in an increasingly turbulent marketing environment, online merchants need to keep their competitive edge in the fast-paced market. Starting from tracking the customer’s journey from their very first exposure to the brand online through to their long-term loyalty, it covers a complete lifecycle of the customer’s online visits.
Statistics say that it is expected that 2.14 billion people throughout the globe would switch to online shopping this year which accounts for around 18 percent of the global retail market and the global E-Commerce sales are expected to touch almost 4.9 trillion dollars. So there seems to be no time left to waste in the race to snatch the attention of customers.
So there should be a proper direction that will act as a roadmap to evolve with new marketing tactics according to changing customer needs and also to ensure the highest return on investment. The next few paragraphs will elaborate on the roadmap outlining the goals we strive for.
1) Design a strategy
i) Catch your target audience
The market and the target audience need to be recognized and ensured that the immense diversity present in the world is not masked. Channelizing the strategies to encompass all the sections of society and a creative plan for each of them might help.
ii) Reaching out to different channels
When you are not aware of the target population, it then becomes important to focus on marketing channels. For example, Email marketing, In-app advertising, Influencer marketing, Youtube and streaming video ads, etc.
iii) A Blueprint of goals
It becomes very essential for any marketing strategy to retain loyal customers them prioritizing the goals that are framed during formulating the vision.
2) Formulate an appealing drive for Ads
I) Goals for the drive
A goal for every individual campaign would pave the way to the ‘big-screen’ objective.
ii) A roadmap for the entire marketing funnel
The site should be able to escort the customer from the first impression all the way to checkout screens and target each step of the marketing funnel.
iii) Test your performance
Finally, be sure to test your campaign plans if it’s working or not with your target audience. Marketing tools and various platforms are available over the internet to ease testing.
3) Adjust your marketing strategy
i) Amend the checkout experience
Studies say that 88 percent of shopping orders on E-Commerce platforms are never completed. And this abandonment accounts for various security reasons which the app designers need to address.
ii) Execute retargeting strategies
Alluring new customers is far more difficult than driving sales from the existing ones. Designing retargeting strategies rewards you amazingly
iii) Amend it as Mobile-friendly
As the customers, 87 percent of them, visit the websites through mobile. So it is necessary to design the layouts as user-friendly on mobiles. Also, channelize your ads through the social media platforms so as to ensure your customers increase visits to the website.
Conclusion
To get a front seat in the race of online sales, one needs to face the challenge of designing a stalwart framework for E-commerce marketing. Using digital and the inbound, well-constructed strategy in just the right way, E-commerce firms can master the art of alluring potential customers to their benefit.
