The Most Common eCommerce Problems and How to Solve Them.Some of the major issues that online shop operators may face in 2022 range from the unavailability of online identity verification to the difficulties of developing a multichannel consumer experience
ECommerce Issues And Challenges!
There are many challenges that e-commerce face. Some of them are discussed here.
Authentication through the Internet is a significant issue
You can’t tell whether someone is interested in buying if they register on an eCommerce website and provide false information. It is possible to lose vast sums of money by making cash-on-delivery transactions using a phony phone number and address. As a result, every potential consumer should have their internet identity verified.
Solution
Suspicious activities should be looked for. Zipcodes that don’t match up with a state or a city might cause this. Customers who sign up should always be sent an automatic verification link to ensure they are who they claim to be. Cash-on-delivery purchases may be made through automated phone calls. As the last step, ask the customer to verify the shipping address.
Use computer programs. It is expected that the multi-layered authentication used by these technologies would detect fraudulent attempts. SSN verification, identity checks, and fast authentication are just a few of the capabilities these solutions provide, and they’ll help your eCommerce firm remain one step ahead of scammers.
Identity verification is one of the most challenging problems in e-commerce.
If your eCommerce website is infected with viruses during a cyberattack, it might put your customers’ personal information at risk as well. Confidential information, such as credit card numbers and expiration dates, may be accessed by hackers.
Solution
Servers are your responsibility. Your e-commerce site should be hosted on a dedicated server for you alone. Having many websites on the same server increases the danger of malware infecting the whole server, including your business if any of those websites are compromised.
Make frequent backups of your files. E-commerce businesses need to ensure that their databases and files are backed up. The general rule of thumb is that the more often a website is backed up, the better; you can’t go wrong with the frequency. All of the websites we manage at Digital Silk are backed up daily.
Shopping cart desertion is a significant issue for all online retailers, regardless of their size
More than half of online customers leave their shopping carts, and some shops have abandonment rates of up to 80%.
Solution
Your shopping cart should be redesigned. Form filling is a typical example of a time-consuming operation that should be avoided. Checkouts that take too long are a specific cause of abandoned shopping carts. Live chat is a great way to stay in touch with your consumers. Proactively reaching out to and engaging with customers at crucial points in their buyer journey may help keep them from abandoning their purchase.
Send yourself a kind reminder through email. It’s probable that you have their email address if you operate an e-commerce site that needs visitors to register before they can make purchases. Organize an extensive email campaign to remind them that they haven’t finished their transaction. Email reminders are embedded into several systems, such as Shopify.
Retaining Customers Is Issue
Getting a new client is five times more expensive than keeping an existing one; thus, businesses lacking customer loyalty are doomed to fail. Profits may rise anywhere from 25% to 95% if client retention rates are raised by 5%.
Brand integrity and mutual trust are the keys to long-term commitment for customers.
eCommerce takes longer and requires more work to build customer trust and loyalty than a traditional brick-and-mortar business.
Solution
Add a live chat option once again to your eCommerce website. Live customer care specialists that can respond quickly to clients’ questions in a pleasant and comforting manner improve consumer trust and make your brand more trustworthy and reputable. Be open and honest. Include your business’s name, address, phone number, and any pertinent information about your employees, as well as client testimonials and reviews. This reveals your online store’s true identity and humanizes it, making it less of a mystery.
