E-commerce has come a long way from where it used to be, and today there are a plethora of options waiting to be of your service, in this market.
As a result, venturing into such a market can often be an extremely daunting experience, especially since you have to consider your wide base of competitors, the level of technical knowledge required, developing your website, et cetera.
Who Are They? Shopify’s Target Market
While all of these concerns are valid, starting your own website can be taken off your list for the moment. Why do you ask? Well, the level of technological developments that have taken place over the years no longer require you to make a website right from scratch.
That’s right! There are various platforms that provide you with the service to do so without having to start from square one. Shopify is one such platform, offering you superior services in terms of using the available software to design your own digital store.
Shopify can be used by pretty much anybody venturing into this world of e-commerce. However, the company has a specific target audience, towards whom they extend their marketing ideologies as well as their service. So, who exactly falls into this category of being their target market?
Primary Target Market
Since Shopify’s services generally apply to people who are looking to set up their own digital store, it essentially targets new entrepreneurs who are setting foot into the world of e-commerce.
Basically, anyone who is looking to create a website, for any reason, falls into the category that Shopify is trying to address. Small business owners are generally more apt for this type of service, since they cannot usually afford to develop their website from scratch, and can even make use of the subscription plan that Shopify offers, whose cost depends on the revenue stream that your own business generates.
Their services can be fragmented into various sellers within the e-commerce world too, depending on what sector they are headed into, and to whom the business wishes to sell.
How Does Shopify Reach Them?
Shopify reaches its target market mainly by developing more websites, to bring forth customers under its avenue. By allowing e-commerce business owners to simply fill in a little information and pick a template, it offers a value proposition that is quite irresistible.
It even allows you to add your own domain and the additional features that are necessary for a website to take off. Shopify has a sound marketing strategy, and its low costs alone are enough to bring customers towards it.
Today, Shopify has created its concrete standing in the world of e-commerce website development, and as a result, business owners are drawn towards it with a sense of confidence.
Shopify even offers SEO tools to its clients, along with ease of integration and a friendly interface. All of these are extremely necessary features for business owners who are looking to develop a website, so this draws customers as well. As a result, Shopify has been very successful in penetrating the market and establishing its own brand, in helping others to do so. Try waith.io the complete solution for business management.
Conclusion
Anyone who is venturing into the world of online transactions and digital stores forms a part of the audience that Shopify aims to target. Since anyone who wishes to step foot into this world can do so, the scope for Shopify’s base audience is quite extended.
This e-commerce platform has a wide range of trusted customers and comes with numerous features that allow it to stand out from its competitors.
Shopify also comes with a sound technical service, so it even caters to new business owners who might not be very tech-savvy. As a result, its service still remains quite unparalleled, thus creating a wide target market.
