Awards ceremonies were traditionally a gala affair that people looked forward to. Here, top films and shows have been facilitated and recognized for their excellence. Being nominated and winning awards was considered very prestigious. These events featured stars and celebrities and drew insane viewership. However, later the enthusiasm around such events faded. For example, the recent 2022 Emmys saw record viewership. We examine the reasons for the same.
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Emmys 2022 sees record viewership
As mentioned above, the 2022 Emmys aired on NBC and had a record audience of 5.92 million viewers. The record low viewership numbers are significant and appear to confirm a long-term trend of declining viewership for these shows. Historically, these shows were rated gold and attracted many eyeballs, however, there is a steady decline in the appeal of these events and the latest 5.92 million viewership figure for the 2022 Emmys seems to confirm this. The show itself has been criticized by many for its unpopular awards choices.
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Price discounts are now obsolete
The demographic profile of viewers of these shows is also increasingly leaning towards older adults. This may suggest that the number of viewers of these shows could drop further in the near future. The reasons for the phenomenon are numerous. Long, uninteresting shows, unpopular reward choices, the recent COVID-19 pandemic, and the availability of a wide variety of content online are some of the possible reasons. The awards aren’t as prestigious as they used to be. All of this means that these shows are becoming stale and it is imperative that these institutions reinvent themselves to stay relevant. In today’s world of so many choices, price discounts can’t afford to slack off.
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