A rep for Bruce Willis has debunked a report that the actor sold his likeness rights to a deepfake company for future projects.
Last week, a report circulated the web that Bruce Willis sold the rights to his likeness to a deepfake company known as Deepcake. That would have made the actor the first in Hollywood to put such a deal in place, but according to THR, his reps deny that report.
In a statement released to THR, representatives for Bruce Willis debunked those reports, explaining that Willis did not sell his likeness to a knockoff company for future roles, given that he has now retired from acting. . The rep said the actor “has no partnership or agreement with this Deepcake company.”
THR reports that a Deepcake publicist confirmed to them that the rights to Bruce Willis’ digital likeness cannot be sold, because by default, they belong to him. They also report that the company’s involvement with Willis was established through its representatives at CAA. This Deepcake spokesperson revealed that the company has created a digital twin of the actor for 2021 advertising campaigns, with future uses of his likeness only to be authorized by Willis himself.
In March, the family of Bruce Willis announced that the 67-year-old actor was officially retiring after being diagnosed with aphasia, which is the inability to understand or form language due to damage to areas of the brain. specific. The actor was one of the most prolific movie stars of his time, thanks to his breakthrough role in the 1980s television series. Illegal work and his iconic work as an action movie star, particularly with his role as John McClane in the die hard film series. Willis has also starred in other beloved films such as Pulp Fiction, The Fifth Element, Armageddon, The Sixth Sense, Unbreakable, Sin City, Moonrise Kingdom and Looper.
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Source: THR
