The tables have turned on David Zaslav’s DC Universe plans as the CEO’s vision to build a franchise in the likeness of Kevin Feige’s MCU shows the possibility of an early downfall. However, for a change, this new problem is not caused by the lack of competence on the part of the administration of the studio. A recent study highlights the existence of a disparity in fandom while investing in a certain franchise. This disparity has now become a monster that can engulf an entire industry, especially when it comes to Marvel and DC and their model of saturated superhero projects.
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A Study of the Fate of the Interconnected Universes of the MCU and DCU
A very detailed and meticulous research study conducted by Fandom on the approach and reaction of fans towards franchises, films, shows and the entertainment industry as a whole has highlighted the existence of a behavioral trait important underlying. The report claims that fans who are not primarily devoted to a franchise’s intellectual property despite their investment in its stories and narrative are likely to be swayed by the marketing buzz surrounding a certain project. These fans make up the majority of the overall fan base and as such affect the end result of a studio’s success rate.
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However, with the growing canon of the story behind the MCU (with 16 projects in Phase Four itself), it becomes fundamentally difficult for new fans to keep up with the hype of the franchise, without properly investing in its saga of development. origin first. The Fandom study now claims that 36% of the MCU’s fan base feels drained by the constant flow of production, while for DC that number is just 20%.
With DCU’s new take on building a connected universe that focuses on a 10-year plan, it will then directly hurt its usual fanbase who seem more interested in watching specific superheroes in action rather than an interrelated story that must be followed in its entirety.
Marvel vs. DC: A Race to Conquer the Cinematic Multiverse
In recent years, Marvel fandom has been built on an infrastructure that deals with fan response (as seen in the reception of Thor: Love and Thunder). Luckily, for Kevin Feige and his universe of superhero characters, fans have responded well to a franchise that follows a linear, interconnected narrative. Marvel’s streamlined focus on a diverse, ever-expanding, and interconnected universe proved to be a recipe for success as fans became increasingly involved and engrossed in the fatal outcome that had been building for more than a decade. . Fandom CEO Perkins Miller says,
“Reaching consumers in an impactful way is not a one-size-fits-all formula. Understanding the spectrum of fan identity and how it affects fan behavior has never been more critical in the ever-expanding entertainment landscape.
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As far as DC is concerned, the franchise has focused on delivering individual superhero films and launches spread over several decades. Over its years of cinematic history, the love that has been poured into the multiple iterations of Batman and Superman has streamlined 57% of DC fans’ focus on movies involving a specific superhero rather than the production. of DC as a whole. With David Zaslav now looking increasingly focused on his world-building with multiple superheroes growing, developing, and progressing alongside each other at the same time, it looks like the time-worn Marvellian recipe might turn out. too little, too late to bring success to DC and its elements.
Source: Variety
