The E-commerce sector shot up to relevance in the year 2020 when we could not venture out even for daily essentials. Today, everything starting from sanitary hygiene to beauty services is available in the online space. The E-commerce sector has truly acted as a bridge between the real world and the virtual world. What started out in 2020 will mature into a popular, technology-driven sector of business by 2022.
Trends Involved In E-commerce Business
Like all other sectors of business, the E-commerce sector will also see new trends in the year 2022. The year will infuse more technology into the sector and create diverse sub-sectors of the widespread business.
The prolonged entry of new entrants into the e-commerce business sector will induce newer marketing strategies and novel ideas implemented on a large scale.
The most notable trends of the e-commerce sector are as follows:
Mobile commerce
Mobile commerce or M-commerce is a predominant trend that has continued from the end of 2021 to 2022. In the year 2021, more than half of the e-commerce purchases have happened on mobile phones. The mobile phone has replaced the laptop as the most used smart electronic accessory. The phone is now the tool that people use for all their needs, including buying something.
While e-commerce websites exist, people prefer buying products from apps or mobile-compatible websites. Therefore, Mobile commerce will be a greater sector of eCommerce businesses. M-commerce already takes priority by the numerous shopping apps people have on their phones.
Diversity of payment methods
Today, secured payments are a concern for the customer. Customers are accustomed to buying products from e-commerce stores. However, the most important factor is secured and diverse modes of payment. When an e-commerce website offers diverse modes of payment, the customer feels a greater sense of freedom to make the transaction as he chooses. Most of the customers like to choose the pay-on-delivery option.
However, online payments are also very popular because the customer does not have to reach out for his card from time to time. The development of multiple payment options and its support by banks increases the diversity of payment methods. At the end of the year 2025, most of the payments will be made by mobile phones. The dependence of a customer on multiple modes of payment also increases the chances of success for transactions and sales as it smoothes out the hitches.
Social commerce
The upcoming trend of 2022 for e-commerce is the growth of social media commerce or the social commerce sector. People are taking to social media to carry out more research on the brand and its products. Therefore, brands want to convert social media platforms into unified platforms of marketing and sales where people can do live shopping. On social media, the customer can reach out to peers for reviews, compare products, prices and take the final decision on buying a product. Thus, in 2022, social media platforms will contribute a large number of D2C sales for the brands.
Apart from these trends, there are other promising trends of e-commerce, like hyper-personalized customer experience, that will take over in the year 2022.
