Spider-Man: No Coming Home is one of the most popular and beloved MCU films to date. It was filled with classic characters and was a great experience for fans. And yes, the movie is a massive blockbuster and certainly managed to live up to the extremely high expectations of viewers.
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Recently, electro actor Jamie Foxx revealed his part in accidentally spoiling the movie. An interviewer showed her Instagram post which spoiled her comeback and started the rumour.
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Jamie Foxx Reveals What Happened After Spoiling Spider-Man: No Way Home
Jamie Foxx talking about his new Netflix comedy Day shift opened up about his accidental leak and the chaos that followed before the film was released. He said:
“It was crazy. It was like a- it was like a rock concert when we made that movie. And I thought Sony did a fantastic mystical job. You know what I’m saying? Holding things, keep things – you know, I almost ruined everything. … As soon as I got on set and there were the three Spider-Mans, I was like that (picks up the cell phone). ‘Oh , we here, baby, ’bout to go live…’ And someone dove on me like I was fire.
“I was like, ‘What is this?’ “Shh! No one’s supposed to know. ‘Okay, my bad. Okay, we’re not supposed to know they’re all three here! But I think they did a great job doing that, bringing a certain mystique, and I think that’s what was needed to bring people back to the theater.
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And it worked ! Spider-Man: No Coming Home turned out to be the film that brought the largest audience numbers back to the theater in herds following the COVID restrictions that affected the theater business. The film grossed over $1 billion worldwide and tickets quickly sold out for the shows.
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How did Jamie Foxx’s accidental spoiler for Spider-Man: No Way Home benefit the film?
No coming home is the best example of how spoilers can help build hype and can benefit a project. If this spoiler hadn’t been produced by him or by insider reports, the publicity alone might not have sparked the same kind of conversation and gathering of such a huge crowd. The hype that was seen until the release was somehow possible because of this.
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Using such strategies is a hot topic among fans, but too much of it could cause a backlash. As these things continue to move forward, the effect of the leaks and the hype created will only grow with time. We can only guess which direction he chooses to go.
Spider-Man: No Coming Home is currently streaming on Disney+.
Source: thedirect.com