Major League Baseball (MLB) is the world’s oldest major professional sports league and professional baseball organization. However, imagine the fear when a very terrifying marketing strategy for the recent horror film Smile went viral, scaring audiences in the United States.
Paramount Pictures’ viral marketing strategy was a complete success. Several media sites covered the creepy hoax, which only went viral due to the actors’ dedication to the role. They never stopped smiling during games, which included the New York Mets vs. Oakland Athletics and the St. Louis Cardinals vs. Los Angeles Dodgers, among others.
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People were both impressed and terrified by this marketing strategy
The trailer for the new psychological thriller reveals a number of people who have been ‘possesses’ or haunted by a supernatural figure. The telltale sign that these people are on their way to a less than pleasant end? They all have a frozen smile on their face.
The #SmileMovie had actors undercover in MLB games and sporting creepy smiles all the time as part of the film’s promotional campaign. pic.twitter.com/jlFVg7C72s
— PopBase (@PopBase) September 30, 2022
A Twitter video shows a woman sitting behind home plate, staring straight into the camera with an eerie smile. Later in the game the lady gets up to show her ‘SMILE’ T-shirt, so we have some hope that this is all just a marketing gimmick. People’s reactions online show that that creepy smile is enough to give them nightmares.
Her reaction is so me 😭 pic.twitter.com/J4xi6A38uS
— BₐᵣBᵢₐ 🇹🇹 ⸜⁄ (@BarBiaMinaj) September 30, 2022
man this woman here represents me pic.twitter.com/53jY5zhHNd
— Andrea¹³ MIDNIGHT (@andreaistrying) September 30, 2022
terrified pic.twitter.com/WeqAc99O5Z
— Paige 🌙🦋 (@beginagain028) September 30, 2022
MLB Twitter joked that the entertainers were excited to be there to watch the baseball, but they did a fantastic job with their creepy smiles. The stunts were staged by Paramount, however, we’re not sure if they want us to see the movie or go back to bed, we cover our faces with a blanket and pretend none of this is happening.
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This strategy definitely got people talking
Horror can make almost anything scary. A phone call, a car, dolls, mirrors, the sun, and even wigs all contribute to the carnage. However, a new movie can beat them all. Smileas its name suggests, unites the universal gestures of conviviality and good humor and transforms them into an omen of death.
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Smilefeaturing Jessie T. Usher has a notion so visually compelling that it can scare you. After all, what could be more terrifying than someone staring at you with a big toothy smile, frozen and scary? The film was released on Friday (September 30), and whether or not the marketing campaign convinced people not to watch it, it certainly got them talking.
Smile is in theaters.
Source: Twitter
