Many nations have experienced a surge in digital business growth due to COVID-19. Despite these positive economic developments, online shopping addiction has significantly increased due to these unintended consequences.
COVID Raises Compel Younger Generations To Purchase Online
The pandemic has changed the world a lot. It has also forced people to change their habits and way of living across the globe. The emergence of online stores can also be considered as a side effect of the pandemic. People love to keep shopping without any compromise on the health front, which is possible only with the help of an online shopping store. One can find the product on screen and place the order to get it at home in a couple of days.
People spend too much than they could ever afford to obtain social standing from their items purchased or to meet wants and needs like “obsessive purchasing behavior or a purchasing addiction,” for example, for their compassion or empathy.
Among young people, e-commerce platforms have become a trend among digitally savvy societies around the world, where there has been a rapid increase in e-commerce marketplace usage amid the flu pandemic.
In both an individual and collective manner, these events have caused young Indonesians to buy more than they need to satisfy their basic needs. In youth, the desire to possess products is not the only driving force behind compulsive buying. Ownership of certain goods is associated with feelings of prestige, power, dominance, and status.
Online shopping is very popular in almost every country, so many people are prone to becoming addicted to online shopping. Indonesia’s population of digital consumers is expected to grow 14% from 145 million at the end of 2020 to 166 million by the end of 2021, according to Bain & Company.
There is a high level of financial literacy and a low savings rate in Indonesia, where a surge in consumer culture can expose vulnerabilities.
Indonesian households, on average, save just 8.6% of their income, according to a survey conducted in 2020 among 5,593 Indonesians across various demographic groups.
However, even Indonesian households with high incomes tend to save less than the recommended level of 20% to provide adequate financial security. In order for youth to present themselves in a high-status way to the world, they will spend excessively, without regard for the future.
With their livelihood, the younger generation can make substantial attempts to keep pace with recent developments, demonstrate them mostly in social networking sites in order to obtain authorization from everyone else and possibly increase self-confidence.
Using social media to explore, express, and improve themselves can provide the younger generation with an opportunity to evaluate themselves and compare themselves with others.
Sociocultural networking media offers a path that increases the benchmarks of the growth of an idealized individuality by letting the students team obey the lives of celebrities and very well statistics in many diverse fields.
Youth could, however, be victimized by unreasonable expectations by trying to compare with photoshopped pics and compiled way of life, which is not really legitimate.
The result can be a loss of self-confidence driven by a belief that realistically attainable lifestyles in terms of status and monetary means will fall short of idealized ones.
Youth are allegedly exposed to a variety of identities through excessive use of social media.
According to the psychological literature, confusion over ideal and actual identities is rampant, and social media plays a role in eroding the healthy construct of a unified identity. In this country of 31.9 years of average age, identity confusion poses a serious threat to citizens.
Youth are bombarded with numerous advertisements for consumer products at the same time, they wrestle with fragmented identities, which can result in compulsive buying disorders.
