With an increasing grip of eCommerce on our lives, newer steps are being taken to revolutionize this world and to improve the experience for the customer. One of the key aspects involved in this is that of design.
Top 5 Methods For Ecommerce Web Design
Web design is playing an increasingly important role in amplifying the popularity of a particular brand. That being said, optimizing the design of your website to be in tandem with the kind of brand you are promoting can be quite a difficult task, especially for new business merchants who might not have the resources necessary to hire a design team.
So, here are a few easy approaches to consider if you are new to the world of web design.
1. Keep It Simple
Gone are the days when grand designs reigned over the world of design. When it comes to the world of web design, keeping it simple is the way to go. Adding too many calls to action, coupons, promotional gimmicks, et cetera, can often ruin the experience for anyone surfing through your website. Ensure that the customer is able to find whatever they are looking for as soon as they enter your website, with a few promotional techniques scattered across. Filling the page with various designs can often be detrimental to the visual aesthetics, so it is best to go with a simple design, which should not be too difficult if you are just starting out.
2. Put Yourself In The Customers’ Shoes
Changing your perspective to that of someone visiting your website can be a great tool while designing it. Think about which layout would be easier to navigate, and the places where a call to action might be the most effective. Include search bars that can help them look for exactly what they came to your website for, and minimize the number of unnecessary steps that they have to wade through. Choosing a design that incorporates all of these can help you create an ideal website.
3. Focus On Your Brand
When looking through a website, a customer is searching for a brand that they can resonate with and invest their trust in. If you focus too much on building the layout and incorporating promotional strategies and not enough on putting forth the kind of brand that you have, then your web design might not be so effective. So, while designing your website, ensure that every aspect of it is a clear reflection of your brand’s image.
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4. Understand Colour Psychology
The colours involved in a website plays a huge role in determining the outlook of the site as well as the emotions it brings about in the customer. Rather than zeroing in a colour at random, understand the psyche behind them, and then choose one so as to use it to your advantage. For example, studies show that the colour red incites passion and therefore, calls to action which incorporate such a colour, have high conversion rates.
5. High-Quality Images
The fact that images play a huge role in conversion rates is commonly accepted in the world of web design. As a result, it becomes extremely important to pick the right image which can help in convincing the customer to make a purchase. No one is going to buy a product without looking at it first, so a great way to optimize your website is by incorporating plenty of high-resolution images into it.
Web design plays a crucial role in determining the outcomes of your website, and the above-mentioned methods are some ways to make the whole process a little easier for you. The important thing to remember is that your design is a reflection of your brand, so ensure to go about it accordingly.