In the world of giant E-commerce players like Amazon, where they sell almost everything, What are the likes of customer attraction and sales conversion for your e-commerce store.
Well, let’s first do a fact check. E-commerce is a growing market, booming across the world, and as of today, the number of e-tailers is somewhere between 2 to 3 million.
So the question is, how will you stand out amongst these?
Of course, you’ll need an out-of-the-box product offering that the audiences love. This is one of the base requirements to compete in such a crowded market. But let’s say you figure out everything in line with the product you are willing to offer to your customers, and once the customers have a hands-on experience, they might probably want to re-buy.
How To Build A Successful E-Commerce Business?
Here comes an important question, how will you create a first impression that entices your customers and increases the conversion rate. In the E-commerce world, this first impression is via your online store.
We’ll discuss today the areas that you need to take into consideration for growing your conversion rate.
Before we get into the discussion of what needs to be done for a better conversion rate, let’s dive into – What are the reasons customers flee away from your stores.
🔹Untrustworthy Brand Image
🔹Low-quality Product Images
🔹The tedious process of Payment and Checkout
🔹Non-Mobile Friendly site
🔹The user interface is not up to the mark
🔹Bad first impression, distracting pages, High charges, and the list continues…
The most important evaluator you’ll need to watch out for is the Conversion rate to build a successful E-commerce business. Let’s see how that can be improvised.
- Freebies and Offers
A widely used technique by E-commerce players all around. Run targeted promotional campaigns, provide discounts, coupon codes, etc. to let your customers know that you offer better products at comparatively lower rates. This will entice them to move forward to make a transaction from your store.
- Utilize Heatmap Tool
It is essential to get a perception of how your customers interact with your E-commerce stores and what elements they interact with. Heat Mapping tools provide a holistic idea by accessing the customer journey and studying which section most of the customers spend their most time on to generate insightful results.
Heatmaps provide an idea of which specific section of the website is skipped most often, where CTA might work best, and ultimately gauge the customer’s pain.
- No Hidden Surprises
Cart abandonment is rising! Customers today prefer the business, to be honest. Suppose your E-commerce store has any kind of hidden surprises like Hefty delivery charges applicable during payment, tricky Return policy, or tedious account creation process during checkout. In that case, it will affect the conversion rate.
Business needs to follow the WYSIWYG (What You See Is What You Get) model. They all show all the necessary parameters, including total payment with the shipping cost, return policy, etc., on the product page itself. This will decrease the percentage of cart abandonment and increase the conversation rate.
These are the most prominent areas to increase the conversation rate.
The other aspects that need to be taken care of on the technology front to have a greater impact like:
- Site Speed Optimization
- Lesser steps for checkout process
- Simple yet intuitive design
- Easy Help and Support
- High-quality graphics
- Easy navigation
- Guest Checkout Feasibility
Wrapping up, We hope you’ll implement these strategies and optimize the metrics that will lead you to an increased conversion rate.
