We live in an increasingly digitized society. Every minute aspect of our lives has been shifted to the screens, which means that we find ourselves continuously wading through a plethora of media and information. In all of this media consumption, most of us come across content that involves some piece of information about a business venture. This is basically what digital marketing entails. Digital marketing simply refers to the promotion of something through the usage of a digital platform. So, whether you are running an election campaign, or spreading awareness about a social cause, as long as you are doing it online, it is going to fall under digital marketing.
Undertstanding Ecommerce Marketing!
E-commerce marketing forms a subset of digital marketing. Through e-commerce marketing, you essentially attempt to promote a product or a service (anything of exchange value to be more precise) through a digital platform.
So, if you come across an advertisement for a sale on a particular shopping brand while scrolling through YouTube, then it will be known as e-commerce marketing. While digital marketing consists of anything that can be promoted online, e-commerce marketing is fairly limited in its scope, in the sense that you only promote something of commercial value. So, you can say that digital marketing facilitates e-commerce marketing!
What Falls Under E-commerce Marketing?
As mentioned before, eCommerce marketing can be fairly restrictive in its scope, since it essentially promotes only commodities or services which are looking to be exchanged for some monetary value. Digital marketing makes this a possibility by providing eCommerce firms with various tools to run a successful eCommerce marketing campaign. Here are a few such tools, which commonly fall under the category of eCommerce marketing –
1️⃣ Search engine optimization –
Search engine optimization refers to the usage of the right kind of keywords that could help boost up your rank in organic searches. This type of marketing is fairly cost-effective and involves spending on research to figure out the keywords that customers are searching for so that the algorithm can detect them on your website and put your business among the top results when customers search for them.
2️⃣ Email marketing –
Email marketing is a fairly effective way of marketing your products to consumers. When customers enter your website, you may ask them for their email ID so that they can sign up for newsletters and updates from your business. Taking your customers’ consent before sending them emails for marketing purposes is important to remember.
3️⃣ Social media marketing –
Most customers make use of some social media app or the other, so harnessing the power of such platforms to promote your e-commerce business is a good way of marketing your products. All you have to do is understand where your customers are spending most of their time, and then make use of those social media platforms to sponsor ads as well as engage with your followers. Your social media marketing campaign can be further optimized by collaborating with influencers and micro-influencers.
4️⃣ Content marketing –
Content marketing is another important aspect of e-commerce marketing. It basically entails the creation of engaging content to direct potential customers towards your eCommerce business. Creating blogs or informative articles, et cetera, are great tools for content marketing, and they are especially used by eCommerce firms.
Conclusion:
Ecommerce marketing is a fragment of the large superset that digital marketing. The latter helps the former to flourish in the digital space, by making use of tools specifically designed for it. Engaging content, paid advertising, SEO, et cetera, are all characteristics of an effective eCommerce marketing strategy, so ensure to capitalize on them in order to promote your eCommerce business as well.
