Coupon link building is a process of acquiring links through the distribution of coupons. It’s a great way to not only generate traffic and sales but also build links to your eCommerce site. In this step-by-step guide, I’ll show you how to set up and execute a successful coupon link-building campaign for your online store.
The guide will include how to identify the right coupon sites, create a compelling offer, and track the success of your campaign.
Let’s get started!
How To Identify Coupon Sites?
The first step in executing a successful coupon link-building campaign is identifying the right coupon sites. Not all coupon websites are created equal, so it’s important to find sites that are relevant to your business and have a high volume of traffic.
To identify the right coupon sites, start by conducting a Google search for “coupon websites.” This will give you a list of popular sites that offer coupons. Once you’ve compiled a list of potential candidates, research each site to determine if it’s a good fit for your business.
Some factors to consider include:
✅Relevance: The site should be relevant to your business or product category.
✅Traffic: The site should have a high volume of traffic.
✅Offerings: The site should offer a variety of coupons, not just one type.
Once you’ve identified a few suitable coupon sites, it’s time to create your offer.
Creating a Compelling Coupon Offer
Your offer should be something that your target audience would be interested in. The idea is to create an offer that is irresistible and will entice people to visit your website. Now that you have a compelling offer, it’s time to create your coupon.
Creating a Coupon
There are many ways to create a coupon. The most common way is to use a PDF file with the coupon information embedded in it. However, you can also use HTML or plain text coupons.
When creating your coupon, be sure to include the following information:
✅Coupon code: This is a unique code that customers will need to enter when they checkout in order to receive the discount.
✅Expiration date: The coupon should have an expiration date so customers know when it is no longer valid.
✅Terms and conditions: This is an opportunity to inform your customers about the terms of use for your coupons such as restrictions, shipping requirements, or any other limitations you don’t want them to miss out on.
Once you’ve created a coupon in whatever format works best for you, it’s time to distribute it and track the results.
Distributing Coupon Links and Tracking the Results
Now it’s time to distribute your coupons on various platforms, track their success, adjust them as needed, and rinse and repeat until you’re satisfied with the results. Let’s take a look at how each step works in more detail.
Distributing Coupons
No matter how you choose to distribute your coupons, be sure to track their success. This will help you determine which platforms are working best for your business and allow you to adjust your campaign as needed.
Tracking Coupon Results
The easiest way to track the results of your coupon link-building campaign is by using Google Analytics.
All you need to do is create two goals in your analytics dashboard: one for coupon downloads and the other for purchases made with coupons. Then, analyze the data provided by Google to determine which platforms are working best for you. If necessary, adjust your campaign accordingly so that it’s optimized for success.
Coupon link building in your PPC campaigns
When you’re ready to take your coupon campaign to the next level, try adding it as an ad extension on Google AdWords or Bing Ads. However, keep in mind that this will likely cost more than simply distributing coupons through organic means.
