The popularity of e-commerce is an old story. This sector was already expanding each year, and the pandemic triggered its growth rapidly. Along with becoming a trend, e-commerce also becomes an essential part of our lives during the pandemic.
Before we move further to read, let’s understand what e-commerce is.
E-commerce is online shopping that permits buyers to purchase goods and services directly from sellers.
Why Has Online Shopping Become Essential During The Outbreak Of Coronavirus?
As the pandemic has been constant for months, it’s unavoidable that consumers would need to buy at least the essential items like groceries, medicines, supplies, and others.
However, departing from the safety of our house for shopping is a bit challenging when we are worried about social distancing and public exposure. In this time, e-commerce steps in with ease to access numerous products with one click.
How Does E-Commerce Become More Significant During The Pandemic?
The pandemic has installed fear and panic amongst billions of people. And lockdowns are enforced in many places, the buy-in store shopping became inconvenient for us and people get more inclined to do internet shopping.
E-commerce has become essential not only for consumers but also for sellers. As customers are dramatically shifting to the digital world more than ever, businesses are pushed to adapt their strategies and evolve to digital transformation. Sellers have shifted from brick-and-mortar retail to e-commerce to earn money in this pandemic.
E-commerce has enabled firms to continue marketing in spite of contact restrictions and other confinement measures. But the online transactions in many countries have diverted from luxury goods and services to everyday necessities, relevant to a large number of individuals.
Not all industries of e-commerce have benefited the same during the pandemic. In the outcome of consumer transition to online sales channels, Foods, groceries and personal care products have shown the most growth with the forecast increase of 12 percent to 16 percent of revenue. Average spending per online shoppers in the tourism and travel sector declined significantly by 75 percent as reported by UNCTAD.
Conclusion
From the above-mentioned statements, we can conclude why e-commerce grow so much and how much it becomes essential during the Covid-19. But now the question is: What will happen to e-commerce after the pandemic when shoppers will start going to traditional retailers? Will the industry continue to expand?
The answer is YES as given by the experts. This pandemic has pushed the e-industry ahead by around five years. However, the expansion of digital shopping will not be as rapid as in 2020 and 2021, the e-commerce will still develop and accelerate far more than it did in the pre-pandemic era.
The researches from many of the platforms indicate that a whole base of purchasers who have not yet participated online has come, but not all of them will continue to stay. However, most of them will become new online shoppers whether it’s for the ease of access to numerous products or for some of the exciting brands that we often don’t get offline.
