American actors Ryan Reynolds and Rob McElhenney bought Welsh fifth-tier football club Wrexham AFC for nearly $2.5 million in November 2020. The takeover deal was completed three months later, the February 9, 2021, with the endorsement of the Wrexham Supporters Trust. Now, the club is one of the fastest rising football clubs in terms of global reach and monetary value in the space of a year and a series of docu.
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Ryan Reynolds’ ingenious investment pays off
The Wrexham Association Football Club, which boasts of being the third oldest club in the world, was mainly owned by Wrexham fans, and during the pandemic players Ryan Reynolds and Rob McElhenney acquired Wrexham FC after extensive business planning. According to entrepreneur and investor Joe Pompliano, the main reason for the brilliant success of the plan is their “creative storytelling and marketing genius.”
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According to Pompliano, the two actors spent thousands of hours meeting and talking with more than 2,000 fans and supporters in 2020 before making an offer detailing their $2.5 million investment in the club’s players and facilities. . To make it even better, Reynolds and McElhenney “signed a 25-year stadium lease at Wrexham to let fans know they wouldn’t move the team.” Now the club earns $3.2 million in revenue just from their docuseries Welcome to Wrexham which offers audiences a wall-to-wall view of the minute-by-minute action that is shaping Wrexham FC’s journey from the brink of oblivion to global stardom.
But these facts only state the accounts of the economic viability of the deal. What makes this investment so successful is a chapter shrouded in shrewd business thinking and the ingenuity of Reynolds and McElhenney’s vision.
Ryan Reynolds turns Wrexham FC into a success story
A big part of building a success story has always been about shaping public perception. Ryan Reynolds and Rob McElhenney, being Hollywood industry veterans, understood this and consequently put their marketing skills to work for the fame already attached to their names. The club’s social media integration was one of the main steps in shaping public perception.
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With over 850,000 followers on Twitter, Instagram and TikTok, the club has now potentially turned that social media boost into a revenue opportunity. Wrexham FC currently hold kit sponsorship deals with TikTok, Aviation American Gin, Expedia and Vistaprint and their position in the National League has moved up to second place.
It all works to not only bring fame, revenue and resurrection opportunity for the once forgotten football club, but also exposes the Welsh town located in the lowlands of North Wales with its historic colonial architecture and its almost surreal beauty to a worldwide fan base. and boosts its tourist economy throughout the year.
Welcome to Wrexham after its hugely successful pilot season was greenlit for seasons 2 and 3. The docuseries is currently available to stream on FX/Hulu.
Source: Twitter: @JoePompliano
