Elon Musk, the new head of Twit, is upset that major companies are suspending ads on Twitter in protest for a variety of reasons that can’t be “reasoned in”. Companies like Audi, General Mills and the Volkswagen group said they have “temporarily” suspended ads on Twitter as many civil society organizations and as Musk calls them, “activists” have urged Twitter advertisers to suspend their ads due to ambiguity over the authority of Elon Musk. Volkswagen Group, who own Audi, Porsche and Bentley also ordered its brands to suspend paid activities on the platform until further notice.
Elon Musk says activists have suppressed free speech
Elon Musk has laid off many employees, including several senior executives like Vijaya Gadde, Twitter’s head of legal, trust and safety policy. There is much more than meets the eye. In the belief of activists, Musk’s pledges in no way accurately describe his plans for Twitter, nor do they reflect the evolving reality of the platform as it transforms from minute to minute under Musk.
Also Read: ‘Elon Is Awesome But He Shouldn’t Be Above The Law’: MCU Star Mark Ruffalo Welcomes Federal Investigation Into Elon Musk’s $44 Billion Twitter Deal
Musk says activists have pressured companies to bycott and pause ads on Twitter. This, according to Musk, simply snatches away freedom of speech. He accuses this act of being the cause of the massive drop in income. He breaks the silence on Twitter’s layoffs by saying that due to activists who have ruined reputation since becoming boss, he had “no choice” but to fire many of his employees. The reason for this is the daily drop of nearly $4 million in revenue. The Tweet from the new boss shows it all:
Twitter has seen a massive drop in revenue, due to activist groups pressuring advertisers, although nothing has changed with content moderation and we have done everything we can to appease activists.
Extremely messed up! They are trying to destroy free speech in America.
— Elon Musk (@elonmusk) November 4, 2022
Elon Musk receives hate from many civil society organizations around the world
Within 24 hours of Musk’s takeover, the platform was inundated with hate and misinformation. Not only are extremists celebrating Musk’s takeover of Twitter, they see it as yet another opportunity to post the most abusive, harassing and racist language and imagery. This includes clear threats of violence against people they disagree with. Without deliberate efforts by Twitter to combat this type of abuse and hate, your brands will actively support the acceleration of extremism.
Also read: “I didn’t do it to make more money. I did it to try to help humanity’: Elon Musk officially buys Twitter and wants to make it the ‘most respected advertising platform’
Additionally, he threatened to drastically reduce the number of employees, putting those responsible for maintaining community standards and protecting user safety first on the chopping block. Musk has also publicly backed the idea of restoring the accounts of prominent figures who Twitter had suspended for inciting and glorifying political violence, spreading election and COVID-related misinformation, and abusing people because of their race, ethnicity, and gender. ethnic origin, national origin, sexual orientation, gender, gender identity, religious affiliation, age or disability.
Read also: “Didn’t he say he wanted to ‘help humanity’?”
All this was observed by an impressive number of activists and they challenged the main companies, reminding them of the moral and civil obligations against the degradation of one of the largest communication platforms in the world.