Not everyone keeps their heritage secret. Some of them even use their financial situation as a way to gain popularity and, in turn, have more money in their pockets. It’s the tactic Hard Rock Nick uses to maintain his online presence and persona, but how many people know who this social media star really is?
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Early life and education
Nicholas Rock Johannsen was born on June 17, 1977 in Las Vegas, Nevada, United States. Just months after he was born, his family moved to Manhattan Beach, California, USA, where he grew up.
Nothing is known of his upbringing, nor of his parents and possible siblings.
Nick launched his Instagram profile in 2015 and immediately gained a lot of attention due to his quirky looks. His first photo is a mirror selfie of a gym, which he posted in October of the same year. His recognizable face and style, along with funny and cocky picture captions, quickly earned him thousands of followers. He describes himself as a rich, spoiled and arrogant man, who takes advantage of his lavish lifestyle.
Nick is also very popular on the YouTube video streaming platform, and his comedy videos get around 10,000 views on average, and his channel has over 1 million views. Some of his videos include “Hard Rock Nick Commercial Shoot for the University of Miami Student”, “Hard Rock Nick Explains Cancel Culture”, and “Hard Rock Nick Doing the Harlem Shake”.
His popularity online has brought him many business opportunities. For example, he was twice invited to Sirius XM Channel 103’s “Jason Ellis Show” in the year 2019, and even collaborated with the famous American model Chrissy Teigen.
In late 2019, he was featured in the Season 11 premiere of Daniel Tosh’s “Tosh.0” TV series, where he talked about himself and how much money he has.
Nick keeps his personal life and family out of the public eye, and you can only see pictures of him on his Instagram, along with his food, clothes, and accessories from high-profile brands.
He claims to own a hotel and a casino and that he is a millionaire, but other than his words there is no evidence for his claims.
He often posts pictures of himself in expensive boutiques, such as Louis Vuitton, Microsoft Store as well as Saks Fifth Avenue.
Since April 2020, he is married to Eliz Humptin.
Hard Rock Nick is often confused with Nick Oliveri, who is a former member of Queens of Stone Age and Kyuss. He is often thought to be related to Nicholas August Ludwig Jacob Johansen, as the two share similar first and last names; however, there is no evidence that the two are related in any way.
Due to his nickname on social media, some people believe he is the owner or founder of the famous chain of cafes and restaurants, Hard Rock Cafe, but that is not true – Hard Rock Cafe was founded by Peter Morton and Isaac Tigrett, and is currently owned by the Seminole Tribe of Florida, while the CEO is Jim Allen.
Since 2019, many rumors have been circulating about Nick’s wealth, possible racism and even his true identity!
Several people have posted their alleged stories and experiences with Nick on sites such as Reddit – according to them, Nick’s real name is Aly Ashley Jash, and he was once married to Catherine Wreford, the famous Hollywood actor’s ex-girlfriend Jeff Goldblum, who is known for his roles in films such as “Jurassic Park”, “The Grand Budapest Hotel” and “Independence Day”. After Nick allegedly broke into his property after their divorce, Wreford filed for a restraining order and, sometime after, he filed for bankruptcy.
On the same online platform, Nick is alleged to be selling second-hand items on sites such as OfferUp.
Nick has also been accused of being racist, as he will often caption his photos in such a way that it seems he thinks the Caucasian race is more supreme than other races. Nick has yet to comment on these claims, however, some people on the internet claim that his father is from Iran and his mother is from Turkey which would make him of mixed ethnicity.
Hard Rock Nick derives most of its profits from its online media presence.
As of April 2020, he has over 60,000 followers on Instagram, nearly 7,000 subscribers on YouTube, and at least 45,000 likes on TikTok. Through his various brand deals and endorsements, he has earned himself an estimated net worth of around $800,000! His annual income would be around $40,000.
Nick spends a lot of time in the gym and his body is a little bigger than average. He is 5 feet 10 inches (1.78 m) tall and weighs approximately 172 pounds (78 kg). He is a bald man with a black goatee, green eyes, and large pouting lips, who mostly wears expensive designer clothes.