The Walt Disney Company’s power shift proves a major shift in the industry as Bob Iger returns to regain executive control of the company from Bob Chapek less than two years after the former declared his retirement. However, the enormity of the ongoing celebration is influenced more by Chapek’s exit than Iger’s return.
As the company’s CEO during one of its most influential and innovative eras, Bob Iger became a representative of hope for the company’s employees and their future after the radically experimental regime and no so successful by Bob Chapek.
Also Read: ‘You’re Dead If You’re Only Aiming For Kids’: Fans Blame Disney CEO Bob Chapek For Telling Adults Not To ‘Tune Into Animated Movies’
Disney Animation Expert Voices Relief on Bob Chapek Release
Animation is synonymous with The Walt Disney Company and the interrelationship between the two has made the production house the esteemed institution it is today. Just as Marvel doesn’t stray from its CBM canon to portray period dramas, Disney’s future and survival also depends on producing and promoting animation. Even amid the chaotic changes, the one factor that remains at the center of the company’s recent tumultuous identity has become its only hope, and the Twitter activity of one such animation expert, Matt Braly, says as much.
I can’t tell you how thrilled the entire animation industry is to see this man gone lmao
— Matt Braly (@Radrappy) November 21, 2022
The replacement of the CEO is therefore followed by an unsurprising turn. Disney Animation Studios employees not only hoped for the regime change and Bob Iger’s known preference to focus on the animation aspect of Disney’s rise to the top, but are optimistic that this introspective new look could finally pay underappreciated creators and artists. better than what they are currently given.
For a studio that was built on animation, turning its back on that is just plain wrong.
— Matthew Paul (@unchainedcamera) November 21, 2022
Thank God. I’ll never understand WHY he was chosen to be CEO when he did a terrible job as head of parks / was hostile to Imagineering and a good chunk of studio heads. On the day he was named successor, many at Disney and in the fandom worried about the damage he might do.
— Fling Posse Kings of Shibuya 👑🍬📚🎲👑 (@Synneffo) November 21, 2022
I swear this guy despised the whole “Disney Magic” side of the business, especially with theme parks and animation.
— Arty the Goth 🅱unBoi 🐇 (@SuperiorArtemis) November 21, 2022
I’m trying to figure out how much of the last 2 years of Disney’s excellent animated programming was due to the inertia of Iger’s time or literally just Chapek not paying attention to what was lit lmao
— Nick Ha 🌸 #NewDeal4Animation 🏳️🌈🏳️⚧️🇺🇦 (@itsNickHa) November 21, 2022
Not to mention, one of Iger’s first official acts when he became CEO in 2005 was to mend the Disney•Pixar relationship, which he did by buying them.
This act also allowed Disney Animation to receive some much-needed energy
— Sparkz (@Sparkz_Ent) November 21, 2022
Bob Chapek’s approach to the animation genre was tainted with biases and expansionist strategies. The former CEO intended to change Disney’s slate of animated shows for all of its fans between the ages of six and sixty (as Walt Disney himself had envisioned for his business and audience) into a divisive menu. aimed at investing in more adult-centric programming. for parents of Disney animation children. The new approach not only hinders the company’s core intellectual property by diverting attention to an entirely new area of production, but also negatively affects a CEO who fails to live up to his own company’s values and core ideology. .
Bob Iger’s Return Raises Hope For Disney Animation Revival
Also Read: Bob Iger Replaces Bob Chapek as Disney CEO After Intense Fan and Investor Backlash Reportedly Forced Chapek Out of the Chair
Bob Iger’s innovation not only saved the company from drowning, but rather propelled the production house to stratospheric heights as a result of his many smart, shrewd, and daring choices. The numerous acquisitions of multiple billion-dollar franchises under its unified banner limits each production’s creative authority over its own intellectual property, but at the same time it gives studios like Marvel and 20th Century Fox the platform to work side by side in tandem. to be suffocated by legal constraints.
Read also : 5 Reasons Walt Disney Secretly Hated Disney Animated Movies
However, the body of animation is a separate entity unto itself, and Disney reigns supreme over the genre as its sole crown prince. Disney’s identity rests on producing, promoting, and propagating more lively work, and Bob Iger’s regime can hopefully redirect the digressed and scattered focus of his predecessor’s era to provide a list that is finally acceptable without controversy.
Source: Matt Braly
