Variety x TikTok recently performed on November 17 this year for the second time and this time House of the Dragon blew up. Hosted in New York, Variety x TikTok has been a huge marketing success, as HBO’s senior director of creative marketing recently revealed.
The first panel included four representatives who discussed TikTok’s role in the “House of the Dragon” ad campaign: Michael Hagos, senior director of creative marketing for HBO Originals; Bill Leopold, director of editorial tactics and development at HBO/HBO Max; Kinney Edwards, Global Head of Creative Lab at TikTok; and “Fantastic” Frankey Smith, a TV presenter content creator currently working in conjunction with HBO Max.
Here’s what the creators of the House of the Dragon series had to say about it.
House of the Dragon Senior Director Talks Variety x TikTok
In early 2021, an official “Game of Thrones” TikTok profile was created in honor of the series’ 10th anniversary. However, in the lead up to the August 2022 premiere of the ‘House of the Dragon’ spin-off series, Hagos announced that the profile had been co-branded to encompass the entire ‘Game of Thrones’ fanbase. .
HBO’s Michael Hagos had this to say about Variety x TikTok:
“This is one of the biggest campaigns we’ve ever done. Everyone worked around the clock for months.
House of the Dragon associate Frankey Smith speaks
Late Sunday nights and Monday mornings are celebratory for dedicated “House of the Dragon” viewers who openly take to social media sites to discuss the night before’s episode. Frankey Smith, who works with House of the Dragon, noted that post-credits sequences in general are often a big topic of discussion on the web, which she credited the designers of “House of the Dragon” for promoting to through brilliant Easter eggs that have fans guessing. what will happen next.
“I think what was so great about the marketing of ‘House of the Dragon’ was…it was so personal, and it gave us something to react to,” Smith said. “But beyond that, we can now have conversations through TikTok through the dot feature, through the duet feature, and now we can react to the things we see that ‘House of the Dragon’ shares with us.”
TikTok’s global head comments on the issue
Regarding the event and in the wake of House of the Dragon’s growing popularity, Kinney Edwards, Global Head of TikTok’s Creative Lab, said this, to better explain how traction can be achieved using TikTok as a platform. -form :
“It’s about that conversation happening in the comments and how you’re able to respond and foster a deeper dive into those opinions.”
The Variety x TikTok Culture Catalysts dinner ended with a preview of the development of “Mexican Pizza: The Musical” featuring many social media experts and influencers such as Nicole Weltman, social media manager of our Mexican fast food restaurant favorite, Taco Bell. From TikTok, influencer Rema Vasan, who leads the company’s North American marketing, was also featured in the musical.