Entertainment'We thought it was a strategic move': The Rock...

‘We thought it was a strategic move’: The Rock claims it was his brilliant idea to release Black Adam digitally for the holiday season as fans demand the actor humbly accept his disappointing defeat at the box office


black adam promised unbridled mayhem, and he delivered for the first half hour of the film’s 125-minute runtime. The superbly crafted sequence that sets up Black Adam’s entrance before he takes on the JSA and Intergang was almost an invocation of Larry Fong’s cinematography in Batman v Superman: Dawn of Justice. However, the excitement quickly died down in light of the predictable plot and what turned out to be just another basic superhero action flick.

In the aftermath of the box office drama, overhyped promotion and disappointing reception have now driven the black adam star to redirect its strategies and bring forward the film’s release dates on the digital platform. Now, The Rock is hoping the film will cast a wider net on audiences this holiday season and cross the coveted $500 million mark.

Black Adam is struggling at the box office
black adam box office struggles

Also Read: Power Hierarchy Remains Unchanged In DCU As black adamGlobal box office total struggles to cross $400 million, maybe not even beat BvS: Dawn of Justice

black adam Star strategizes for digital movie release

Dwayne Johnson’s tale of DC’s antihero has been in the works for a decade and a half. The fulfillment of the actor’s dream then came at a time when an already crumbling DC hit rock bottom amid construction controversies, massive project cuts and an internal restructuring of DC Films’ management. .

Amid growing desperation, The Rock won the hearts of fans with a promise to bring glory back to the prestigious comic book movie franchise and by actually listening to his audience. His attempts to successfully bring Henry Cavill back as Superman added to the fandom’s hopes. But all of this fails to keep the torch burning for black adam in theatres.

Black Adam fails to restore the DC hierarchy
black adam fails to restore DC hierarchy

Also Read: ‘We All Benefit Overall When The Box Office Blooms’: The Rock Is All Smiles With Black panther 2 Succeed at the box office despite the decimation black adam in 3 days

Now The Rock, who has already proven himself to be a savvy business individual capable of vision and foresight in the progress and development of a failing industry, has had to revise his thinking cap to revive black adam to its original glory. In a recently updated video on Twitter, he explained the need to make the DCU film accessible to audiences around the world by taking the film out of its theatrical confines and releasing it. black adam numerically earlier than his assigned time.

The Rock Comments on black adamFirst digital version of

Recently on Twitter, Dwayne Johnson took a break to thank his fans and the public for black adamThe indomitable success of iTunes after the film reached the number one spot within a day of its release on the platform. The 7-minute thank you also included an explanation of The Rock’s strategic release of his fall movie just before the holiday season.

“We released Black Adam yesterday [Nov. 22]. We thought it was a strategic release to go on all digital platforms as we are still in theaters, as we enter the Thanksgiving holiday, and of course, the Christmas holiday, the Hanukkah holiday. So you can enjoy Black Adam still in theaters and definitely enjoy Man in Black at home.

Black Adam finds his way to digital platforms
Black Adam finds his way onto digital platforms

Also Read: Dwayne Johnson Admits Marvel Kicked Him A** With Black Panther: Wakanda Foreversays he is happy despite black adam“Failure” at the box office

It’s clear that The Rock is determined for the movie to find a box office hit that would then allow the franchise to expand on Black Adam’s story and the movie’s new characters. Johnson once envisioned a battle between Black Adam and Superman in the near future and hinted at it with the movie’s mid-credits scene. However, considering how James Gunn shut down all the rumors surrounding a man of steel 2it looks like the DCU will have to wait before Black Adam can find his way back to screens anytime soon.

black adam is currently available to stream on Amazon, Vudu, and Apple TV.

Source: Twitter | The rock

Eric Patrick
Eric Patrick
Eric Patrick is currently a freelancer who writes for several magazines and is an economy and finance correspondent at The Nuherald. He has been working in this field for around ten years and has gained immense popularity during that time. He received a Master's degree in philosophy. During his working career, he gained much popularity as a writer resulting in receiving many great honors and awards. He has written for a wide range of leading media outlets on various entertainment topics.


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