Entertainment'Executives want this movie to fly under the radar':...

‘Executives want this movie to fly under the radar’: Fans suspect Disney intentionally hides ‘Strange World’ with poor marketing due to its well-written LGBTQ role


Disney’s latest animated release, strange world, massively tanked at the box office in the days following the film’s release. The measly 35 reviews that critics tracked on Rotten Tomatoes after the film first screened were mostly disastrous and tallied an overall rating of 74% on the film review website.

Worldwide, strange world gained momentum to become Disney’s first animated film to feature an openly gay mixed-race protagonist at its center and because of Disney’s negligence in its marketing – two factors that are too coincidental in their causal relationship to ignore like a coincidence.

Strange World (2022)
strange world (2022)

To read also: “They really fight for diversity by hiding black actors from foreign posters”: Shang Chi Star Simu Liu gets blasted for defending multi-billionaire Disney as actor calls fans losers on Twitter

Now fans have raised an issue with how the production house mishandled the film’s release and openly blamed its alleged failure on being tied to the representation of the LGBTQ+ community.

Disney fans call out executives for mismanagement strange world

Disney’s years in the industry have been defined by its indomitable animated classics. The decades since the 1950s that have seen movies like The Lion King, The lady and the tramp, Pinocchio, and so many others constituted a subgenre within the production house that claimed to possess the magic of animation. But with the changes in leadership and the increasingly demanding social atmosphere, somewhere along the way Disney began to lose its acquired magic in the process of pandering to the masses and reaching a wider global audience.

Strange World lacks the familiar Disney animation magic
strange world lacks the familiar Disney animation magic

To read also: “It’s official, the magic of Disney animation is dead”: Disney’s strange world The film only getting 74% Rotten Tomatoes ratings convinced fans that Disney animation has gone to dogs

This trend then follows in the wake of films like strange world which presents enough diversity to be challenged by a less tolerant demography. Fans on Twitter and other social media platforms attributed this fear of being criticized as the reason the House of Mouse and its executives strangely refrained from marketing one of its most innovative animated films. and visionaries of recent history.

There is another aspect of this debate which lends credence to the failure of strange world the exit of Bob Chapek from his position as CEO and the return of Bob Iger to the company. The replacement at the highest level of Disney management could have resulted in a lack of attention to the release of a film. But that still doesn’t explain why a marketing strategy for strange world wouldn’t already be in place for the team to perform after the film’s first official trailer was released in late September.

Fans accuse Disney of intentionally tanking strange world

Strange World brings the first openly gay track to its animation canon
strange world brings the first openly gay track to its animation canon

Websites plastered many reasons for the failure of strange world to successfully embark on its global demographics. One reason that stands out is the animated film’s overarching ambition and its instructional environmental policy that overshadows the more simplistic humor that defines a Disney classic. The family eco-drama fails because it tries too hard to explain its symbolism and metaphors instead of leaving it up to audience interpretation and the crude humor comes across as gritty rather than adorable when placed in the context of the otherwise visually enchanting film.

Also Read: ‘They Barely Advertised It Until Last Week’: Disney Faces Backlash for Negligible Marketing for strange world – First Disney animated film with LGBTQ lead

Fans, however, have had their fair share of issues with the lackluster and negative reception to the film and all of the aforementioned reasons work as ripple effects of the one major shock that came from Disney’s internal team in their mismanagement. intentional, their weak marketing, and soft launch of strange world.

Sadly, there may be no way to prove these claims to be substantial truths, but given that Disney is increasingly being criticized for soft-launching its more inclusive movies, compared to those which aren’t, draws attention to the production house’s tactics (or lack thereof) when it comes to strange worldthe promotion.

strange world starring Jake Gyllenhaal, Jaboukie Young-White, Lucy Liu, Dennis Quaid and Gabrielle Union is playing in theaters now.

Source: Twitter

Eric Patrick
Eric Patrick
Eric Patrick is currently a freelancer who writes for several magazines and is an economy and finance correspondent at The Nuherald. He has been working in this field for around ten years and has gained immense popularity during that time. He received a Master's degree in philosophy. During his working career, he gained much popularity as a writer resulting in receiving many great honors and awards. He has written for a wide range of leading media outlets on various entertainment topics.


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