Proven Skincare Reviews – Is Legit? Quality Skin Products & System?

Proven is a skin care company offering products customized to your unique needs.

Featured on Shark Tank and The Today Show, Proven Skincare creates personalized skincare products based on your skin, lifestyle, location, and environment.

Do Proven skincare products work? How does Proven work? Please keep reading to find out everything you need to know about Proven and the company’s lineup of customized skincare products today in our review.

What is Proven?

Proven is a personalized skincare product company found online.

After completing a 3-minute quiz through Proven, you get customized skincare products for your unique needs.

Traditional skincare products use a “one size fits all” approach. You buy the same skincare products as thousands of other people. That approach doesn’t work for everyone.

People have different skin, different environments, and different concerns. Proven works with you to create effective skincare products based on your skin, life, and environment.

Popular Proven skincare products include the 3-Step Skin System, Eye Cream Duo, Cleanser, Day Moisturizer, and Night Cream.

Proven Benefits

Proven offers several unique features to distinguish the company from other skincare brands, including:

  • 3-Step System with cleanser, moisturizer, and night cream
  • Simple, efficient skincare products
  • Cleanse, protect, and renew the skin
  • Formulated with science-backed ingredients
  • Personalized based on a 3-minute Skin Genome Test and 47 factors
  • Dermatologist tested
  • All formulas are made from clean, non-toxic ingredients and manufactured in the United States.

How Does Proven Work?

Your journey to personalized skincare starts with Proven’s 3-Minute Skin Genome Quiz.

Proven analyzes 47 factors about you, your skin concerns, gene expression, lifestyle, and ZIP code. Then, Proven uses award-winning artificial intelligence to select the best ingredients for your skin.

After completing the quiz and letting the AI select the best ingredients, you can buy those ingredients in convenient formulas. You can buy moisturizers, cleansers, and other skincare products customized to your unique needs.

Some skincare products may have green tea extract, for example, to help with inflammation and target the free radicals that cause aging. Other skincare products may contain CoQ10 (ubiquinone) to stimulate collagen production and minimize the appearance of wrinkles.

Overall, the goal of Proven is to use clinically proven ingredients for softer, smoother, brighter skin.

Proven Skincare Products

Proven Skincare Products

Proven offers several skincare products customized to your unique needs, including moisturizers, cleansers, brighteners, and other products targeting multiple skincare concerns – all of which feature customized formulas for your needs.

Here are all of the products currently available through Proven:

  • 3-Step System
  • Personalized Day & Night Eye Creams
  • Personalized Cleanser
  • Personalized Day Moisturizer
  • Personalized Night Cream

3-Step System

Proven’s 3-Step System provides three products for brighter, younger-looking skin. You get three products personalized to your unique skin and skincare concerns, including:

  • Cleanser
  • Day Moisturizer with SPF
  • Night Cream

All three are formulated with science-backed ingredients. You complete the Proven 3-minute Skin Genome Quiz, which analyzes 47 factors about you – including your skin concerns, gene expression, lifestyle, and ZIP code. Proven’s AI technology chooses the best ingredients customized to your specific needs.

After receiving your three Proven products, you use the three products daily for brighter, more youthful skin:

  • Gently massage 2 to 4 pumps of Proven’s cleanser over damp skin morning and night to cleanse away impurities
  • Apply the moisturizer daily to treat, nourish, and hydrate your skin while protecting against UV damage
  • Apply a dime-sized amount of night cream on your face and neck to replenish your skin as you sleep

Active ingredients in all three products include vitamin D, CoQ10, arbutin, green tea extract, and other science-backed skincare ingredients.

Personalized Day & Night Eye Creams

Proven offers two eye creams, one to protect your eyes during the day and another to replenish and rejuvenate the skin around your eyes at night. Together, the two formulas help to give you the right, youthful look.

The day and night eye creams include:

Personalized Day Eye Cream

The Proven Day Eye Cream is a light, non-greasy formula that hydrates and protects the eye area skin from environmental pollution. Applying the Day Eye Cream daily allows you to hydrate, depuff, and tighten the skin around your eyes. The cream also reduces discoloration and dark circles. Plus, it’s designed to work under makeup.

Personalized Night Eye Cream

Applied nightly, the Proven Night Eye Cream depuffs, tightens, and brightens the eye area skin to help you wake up with youthful-looking eyes. The cream works all night long to tighten your skin, calm the sensitive skin around your eyes, and fight the overall signs of aging.

Proven’s eye creams use ingredients like caffeine, Cytobiol Lumin-Eye, vitamin K, and vitamin C to achieve these effects. Some elements increase circulation around your eyes, while others target discoloration, bags, and puffiness.

Personalized Cleanser

The Proven Cleanser is a personalized facial cleanser designed to remove impurities and refresh your skin. It’s a gently creamy formula to help reveal the glowing skin underneath.

Like other effective all-in-one cleansers, the Proven Cleanser plays three critical roles in a single product, including:

  • Cleanser
  • Toner
  • Exfoliator

The active ingredients in the Proven Cleanser will cleanse pores, remove dirt and impurities, and soothe and protect the skin barrier. Proven develops the cleanser with unique elements based on your answers to the 3-minute Skin Genome Quiz.

To use the Proven Cleanser, gently massage 2 to 4 pumps over damp skin morning and night to remove impurities. Then, you can apply the Proven Day Moisturizer or Proven Night Cream.

Active ingredients in the Proven Cleanser include mandelic acid, azelaic acid, ginseng, and salicylic acid, among other active ingredients based on your unique skincare needs.

Personalized Day Moisturizer

Proven can create a personalized all-day moisturization formula based on your unique physiology and needs. Proven’s Day Moisturizer, like other effective moisturizers, is designed to prevent your skin from drying out while targeting other issues.

Key features of Proven’s Day Moisturizer include:

  • Double-duty moisturizer and sunscreen
  • Protects against environmental pollutants
  • Rich in antioxidants

Using the Proven Cleanser before applying the Day Moisturizer is recommended in the morning. It’s designed to moisturize and protect your skin from sun damage all day.

Active ingredients in the Proven Day Moisturizer include zinc oxide, vitamin E, peptides, and green tea extract. Zinc oxide is a popular natural sunscreen ingredient, while peptides support collagen production.

Personalized Night Cream

Proven offers a Personalized Night Cream packed with ingredients to address skin concerns overnight. It’s designed as a two-in-one serum and night cream, helping moisturize and repair your skin all night.

Key features of Proven’s personalized Night Cream include:

  • Serum and night cream in one convenient formula customized to your unique needs
  • Intensely nourish, tighten, and repair skin overnight
  • Near prescription-strength ingredients for maximum effectiveness

Like other Proven products, the Night Cream is built on award-winning AI. Proven analyzes your quiz responses, then creates the optimal Night Cream based on your unique skincare needs, location, and daily routine.

Proven’s Night Cream includes retinol, sulfur, curcumin extract, and sea kelp. Some address the loss of tightness and acne, while others fight against uneven skin tone, wrinkles, fine lines, or redness.

Proven Ingredients

Proven Ingredients

Proven uses different ingredients in different skincare products. The company uses AI to scan 20,000+ skincare ingredients, choosing the best based on your unique needs.

Although your specific ingredients and dosages may vary, popular Proven ingredients include:

Vitamin D

Proven says vitamin D mends the skin barrier by boosting moisture levels. The company adds vitamin D to multiple skincare products, including products targeting inflammation, acne, dryness, and similar conditions.

Ubiquinone (CoQ10)

Ubiquinone is a popular skincare ingredient in several Proven formulas. The natural chemical stimulates the production of elastin and collagen, two crucial connective proteins. You can use ubiquinone to target fine lines, wrinkles, loss of tightness, UV damage, digital pollution, stress, and other visible effects of aging.


Arbutin inhibits melanin for brighter skin, helping with uneven skin tone, hyperpigmentation, UV damage, and similar issues.

Green Tea Extract

A popular skincare product ingredient, green tea extract contains natural antioxidants to target free radicals that accelerate skin aging. Free radicals cause inflammation and increase the visible signs of aging. Proven adds green tea extract to anti-aging skincare products and products targeting rosacea, stress, UV damage, digital pollution, sensitivity, and more.

Cytobiol Lumin-Eye

In Proven’s night and day eye creams, Cytobiol Lumin-Eye is a proprietary formula explicitly targeting eye bags, puffiness, wrinkles, fine lines, and uneven skin tone around the eyes.


Also found in Proven’s eye creams, caffeine can increase circulation, reduce inflammation, and brighten the skin. Proven’s eye creams and other popular eye creams frequently use caffeine to achieve targeted results.

Vitamin K

Vitamin K can promote collagen production, your body’s most crucial connective protein. Collagen production can help fight back against fine lines and wrinkles. The Vitamin K in certain Proven supplements can reduce fine lines, crow’s feet, wrinkles, and loss of tightness, among other effects.

Vitamin C

Many skincare companies use vitamin C for its antioxidant effects. In Proven’s skincare products, vitamin C can brighten and tighten the skin while being highly absorbable. It’s designed to fight wrinkles, fine lines, and hyperpigmentation, for example, while improving tightness.

Mandelic Acid

Proven Cleanser uses mandelic acid to exfoliate, tighten, and brighten the skin while decreasing the appearance of large pores. The ingredient targets redness, acne, inflammation, and signs of digital pollution, making it a practical part of any cleansing formula.

Azelaic Acid

Also found in the Proven Cleanser, azelaic acid can soothe acne breakouts, treat dark spots, and address raised areas of hyperpigmentation and uneven skin tone.


Some Proven formulas, including the Proven Cleanser, contain ginseng, which tightens, smoothes, strengthens, and defends skin for optimum long-term health. It can help with skin sensitivity, loss of tightness, fine lines and wrinkles, and redness.

Salicylic Acid

Proven’s cleanser uses salicylic acid to clear pores and support anti-aging effects. It can target acne, uneven skin tone, loss of tightness, fine lines, wrinkles, and other visible signs of aging. Although salicylic acid is best known for its cleansing properties, it can also support anti-aging benefits.

Zinc Oxide

Proven’s Day Moisturizer uses zinc oxide to protect your skin naturally. Zinc oxide can protect against UV damage while being natural and safe for oceans and coral reefs. It can also protect against digital pollution.


Proven’s Day Moisturizer also contains peptides supporting collagen production. Peptides are the building blocks of collagen within your body. Your body uses collagen peptides to produce collagen molecules, helping to rebuild and replenish your skin. You can use peptides to promote healthy, younger-looking skin, fight back against loss of tightness, and reduce the appearance of fine lines and wrinkles, among other effects.

Granactive Retinol

Proven’s Night Cream uses Granactive, a proprietary form of retinol designed for maximum absorption and effectiveness. Granactive has been shown to exhibit anti-aging, brightening, renewing, and acne-fighting effects while being gentle, making it a popular nighttime skin serum ingredient.


Sulfur has natural acne-killing properties, and Proven uses sulfur in its Night Cream and other specific formulas.

Sea Kelp Bioferment

Proven uses sea kelp bioferment sourced from kelp grown off the coasts of Oregon. It’s rich in minerals, vitamins, natural skin nutrients, and oil-free hydration, and it can help with loss of tightness and dryness. Proven uses sea kelp bioferment in its Night Cream.


Curcumin, the active ingredient in turmeric, is found in many skincare products for its natural antioxidant effects. Proven uses curcumin extract in its Night Cream to address the loss of tightness, redness, fine lines, wrinkles, and hyperpigmentation.

Proven Features

You have plenty of options for skincare products – including customized and personalized skincare products. Why pick Proven? What features make Proven unique? Here are some of the features that distinguish Proven from other leading skincare companies available today:

Backed by Clinical Trial

Proven completed a small clinical trial with its personalized skincare products. In that clinical trial, 87% of participants had softer skin, 94% had smoother skin, and 81% had a bright and radiant complexion after using Proven products.


Proven never tests on animals; the company exclusively works with manufacturers, formulators, and suppliers that never test on animals.

Cleaner, Safer Beauty

Proven is made without phthalates, parabens, SLS, and formaldehyde.

Made in the United States

Proven manufactures its skincare products in the United States in an FDA-approved laboratory.


Proven has won awards from prominent industry organizations. For example, the company won Nvidia’s Deep Tech Inception Award and MIT’s AI Technology of the Year award. The Independent Beauty Counsel also awarded Proven its personalized skincare of the year.

3-Minute Skin Genome Quiz for Personalized Skincare Products

Your journey to personalized skincare starts with a 3-minute quiz on That quiz, designed by Stanford dermatologists, evaluates your skin’s needs, then uses AI to choose the optimal ingredients for your skin.

Co-Founded by Computational Physicist & Computer Scientist

Proven is what you get when you combine modern computer engineering with skincare. The company was co-founded by Dr. Amy Yuan, who used her computer science background to fix her skincare woes. She developed software to analyze the effectiveness of 20,230+ skincare ingredients, 100,000 products, 20 million testimonials, and 4,000+ scientific journal articles. Today, Proven customers use this same program to get customized skincare products.

Target Multiple Skincare Concerns

Proven products can target multiple skincare concerns. Whether you’re concerned with one thing or numerous things, you can target sensitivity, fine lines and wrinkles, hyperpigmentation, dryness, acne, loss of tightness or elasticity, redness, and other skincare concerns with your personalized Proven products.

Free Reformulations Within 30 Days

Unhappy with your first formulations from Proven? You can request a complimentary reformulation within 30 days.

Backed by 150,000+ Customers

According to the official website, Proven is one of the internet’s most popular customized skincare lineups, with 150,000+ customers using Proven daily.

Skincare Customized to Location

You can find other customized skincare products sold online today, but few customize formulas based on location. Proven uses your ZIP code to assess the UV index, humidity, air pollution, and other factors, creating the optimal skin serum based on your unique needs.

How Does the Proven Quiz Work?

Proven has created a quiz to help personalize skincare products based on your unique needs.

During the quiz, you’ll answer questions like:

  • What are your main skin concerns? Sensitivity, redness, fine lines, wrinkles, loss of tightness or elasticity, hyperpigmentation, acne, or dryness?
  • How often do you experience those skin concerns?
  • Have you been diagnosed with any skin conditions?
  • Are you concerned with dark circles under or around the eyes?
  • How does your skin feel when you wake up in the morning? Is it tight, dry, comfortable, or oily in the T-zone?
  • How does your skin tend to appear in photos?
  • How does your face feel after a shower?
  • How would you describe your skin type? Is your skin dry, neutral/normal, combination, or oily?
  • How would you describe your skin tone or melanin level? Choose from very fair / very light to very dark.
  • How old are you?
  • Are you breastfeeding, pregnant, or about to be?
  • How much alcohol do you drink?
  • How many hours of sleep do you get per night?
  • How stressed are you?
  • Do you eat fruits, vegetables, refined carbs, sugars, processed meats, dairy, alcohol, vitamins, or supplements daily?
  • How often do you travel by plane?
  • How many hours a day are you in front of a phone, computer, or TV?
  • How much sunlight exposure do you get per day?
  • Which skincare products do you use every day?
  • Do you wear makeup?
  • Do you use a topical prescription on your face?
  • Are there any common skincare ingredients you’re allergic to?
  • What’s your ZIP code? Your location affects the type of skincare products Proven will create for you because of your local humidity, environmental pollution, and seasons.

After answering all the questions, Proven provides a proven, personalized, 3-Step System customized to your unique needs, location, and concerns. Priced at $129.99 with automatic refills every eight weeks, the skincare regimen can help you look and feel your best.

Proven’s quiz may seem like a straightforward skincare quiz, but it uses advanced science and AI to choose the best ingredients and concentrations for you. Then you can discover the specific ingredients in each Proven product – like 1.12% allantoin and 3% azelaic acid to address your rosacea.

Proven Customizes Skincare Based on Location

Proven uses your location to customize your skincare products – something few other companies do. So how does location impact skincare?

After entering your ZIP code, Proven’s AI analyzes location-specific data like:

  • UV Index: If you live in an area with a high UV index, then high UV radiation can accelerate the signs of aging – including wrinkles and hyperpigmentation. Proven may add 12% zinc oxide for superior sun protection.
  • Seasons: Does your area experience four proper seasons? Or are things roughly the same throughout the year? Proven’s AI considers the seasons, adjusting your skincare products based on the time of year.
  • Air Quality: Some areas have high levels of air pollution, exposing your skin to microparticles throughout the day.
  • Water Hardness: Proven’s AI considers water hardness. Hard water can dry and irritate the skin and make it challenging to use lathering cleansers. In areas with hard water, Proven may use gentle, hydrating products with pH-balancing ingredients – like vitamin E and allantoin – to minimize the impact of hard water.
  • Humidity: Some areas have high humidity levels, while others are dry. Areas with high humidity may seem suitable for your skin, but they can cause excess sweating and heat rash. Proven could balance high humidity effects using allantoin, shea butter, and sodium hyaluronate.

Scientific Evidence for Proven

Proven aims to use clinically-backed ingredients in its formula, including ingredients backed by science to help your skin in multiple ways.

Proven completed a clinical trial on its customized skincare formulas. Here are the results of that trial:

  • 87% of participants felt their skin was softer after using Proven’s cream
  • 94% agreed the cream left their skin feeling smoother
  • 81% agreed the Proven skincare routine gave them a bright, radiant complexion

Proven also maintains a database of science-backed ingredients on its official website, making it easy to see exactly what’s inside your Proven skincare products – and the peer-reviewed science behind each element.

Proven Reviews: What Do Customers Say?

Proven has strong reviews online. The company’s flagship product, the 3-Step System, has an average rating of 4.5 stars out of 5 and 6,800+ reviews on the official website.

Here are some of the reviews shared by customers:

Many customers with various skin disorders have been impressed by their results with Proven. Some have struggled with acne for life, for example, while others have experienced significant decreases in rosacea and redness thanks to Proven.

After hearing similar promises from other skincare companies, many customers were skeptical about Proven – only to be impressed by the results.

Many customers experience noticeable results within just a week of using Proven’s skincare regimen, with results continuing to become apparent over the coming weeks.

Proven is popular among people of all ages. Some older adults use Proven to fight back against wrinkles and fine lines, while younger adults use Proven to fight back against acne or shininess. Because Proven customized skin care based on your age, gender, lifestyle, and other factors, you can get customized solutions for your unique concerns.

Proven has an F rating on the Better Business Bureau with 14 customer complaints. Customers report issues canceling subscriptions.

Proven has much better reviews on Trustpilot, with an average rating of 4.7 and 4,100+ reviews. Most (77%) customers have given the company a 5-star rating.

Overall, Proven has strong reviews from skincare review websites, ordinary users, and review aggregators across the internet, with most finding the company’s products work as advertised to provide effective skincare solutions.

About Proven

Proven is a female-founded company launched by Ming Zhao (co-founder and CEO) and Amy Yuan, a Stanford-trained computer scientist.

The two co-founders were frustrated by current skincare industry solutions. They found them over complicated yet disappointingly generic. Endless products promised miracle results, yet few were delivered.

They aimed to disrupt skincare by formulating products based on unique skincare needs. They developed The Skin Genome Project, the world’s largest skincare database, and created the award-winning Proven AI and quiz.

Since 2020, Proven has been restoring forests by partnering with Tree Sisters. For every Proven order shipped, the company donates one tree. All Proven shipping boxes and inserts are made from 100% recycled materials and are 100% recyclable.

For more information, contact customer service via:

  • Mailing Address: 95 3rd Street 2nd Floor #191, San Francisco, CA 94103
  • Email: [email protected]

Final Word on Proven Skincare

Proven is a San Francisco-based skincare company launched at the intersection of artificial intelligence and skincare science.

Proven offers personalized skincare products based on your needs, location, and lifestyle. Take the quiz, and Proven’s AI will determine your optimal ingredients and concentrations.

To learn more about Proven or to buy the company’s top-rated skincare products online today, visit the official website.

Related: Caldera Lab – Men’s Skincare Products That Work

For product review questions or feedback, please contact [email protected]

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The links contained in this product review may result in a small commission if you opt to purchase the product recommended at no additional cost to you. This goes towards supporting our research and editorial team. Please know we only recommend high-quality products.


Please understand that any advice or guidelines revealed here are not even remotely substitutes for sound medical or financial advice from a licensed healthcare provider or certified financial advisor. Make sure to consult with a professional physician or financial consultant before making any purchasing decision if you use medications or have concerns following the review details shared above. Individual results may vary and are not guaranteed as the statements regarding these products have not been evaluated by the Food and Drug Administration or Health Canada. The efficacy of these products has not been confirmed by FDA, or Health Canada approved research. These products are not intended to diagnose, treat, cure or prevent any disease and do not provide any kind of get-rich money scheme. Reviewer is not responsible for pricing inaccuracies. Check product sales page for final prices.

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