Today, most businesses are tapping into the potential of eCommerce platforms to leverage their reach. While it is true that the internet has made it possible to reach a large number of people, it is definitely not enough.
4 Useful Ways To Laser Target Audience With Facebook For Ecommerce
What it means is that just being present on the internet doesn’t guarantee that you will have a lot of customers. You need to heavily focus on marketing to expand your audience and then convert them into buyers. One of the most effective ways to do this is using Facebook ads.
Let’s discuss how to laser target audiences with Facebook ads for eCommerce. But first, let us understand what laser targeting is.
What Is Laser Targeting?
Laser-targeting or flex targeting, as the name suggests, is targeting the right audience with precision like that of a laser. When you spend money on running a Facebook ad, you want it to target the audience that can be converted into customers. Following are the ways in which you can do that:
Research Is The Key
To laser target the audience you need to research well about the kind of people your customers are. So collect information such as what age group is the most interested in what you sell, what is their gender, where do these people live, what are their hobbies and passions, etc. to do this you could personally interview existing customers or try finding surveys conducted by similar businesses? Once you know your customers through and through, you can design an ad campaign that would laser target them and increase the conversion rate.
Focus On The Ad Itself
So you know all there is to know about your potential customers. Now comes the building up of the actual advertisement that you are going to put out to target them, bring them to your business, and make their purchase what you sell. Design your ad in such a way that it immediately catches the attention of your potential buyers and pushes them to at least check out your business. You should avoid making your ads lengthy and descriptive. Instead, use slogans and headlines that are short and witty.
Pay Attention To Purchase Behaviours
The internet is a wonderful place. Tap into its potential to let you know about the purchase behaviours of your audience. Purchase behaviour includes data on how often does your audience purchase, how much do they usually spend on similar products and services, are there any specific occasions when they purchase etc. Having this information helps you make decisions such as when and where to place your advertisement, what sentiments to target etc.
Use Keywords
While you can research and collect data regarding your potential customers in the context of your own business, it is important to realize that all these customers have other areas of interest too. Facebook allows you to enter a keyword and then suggests other related interests that you can then use to laser target your audience. This is also known as precise interest targeting since you can know the interests of your audience precisely and choose your target accordingly. From a wide range of people, you get to pick the ones that are most likely to be interested in your business.
Conclusion
Facebook ads are a great way of bringing people to your eCommerce store but it is imperative that the traffic at your website mostly includes potential buyers and not just anybody on the internet. To do this you can use laser targeting. To laser target audience using Facebook ads you firstly need to know your customers. So research becomes imperative. Get to know the age, gender, education, interests, hobbies, relationship status etc. of your customers and then create an impactful ad specifically targeting them. Get to know their usual purchasing behaviour to know when and where to place your ads. Laser-targeting through Facebook ads will increase the conversion rate for your eCommerce store.
